Mutter recommendation firm Revcontent has a contemporary chief govt: Omar Nicola, formerly the CEO of cell advertising firm Kixer.
Revcontent’s founder and outgoing CEO John Lemp will remain involved as chairman of the board of directors.
“Omar is the appropriate substitute to amass over as CEO of Revcontent, attributable to his wealth of ride and computer screen legend of success as a publisher and a leader of several diverse advertising technology companies,” Lemp said in a assertion. “Founding and constructing Revcontent has been one of the rewarding cases of my lifestyles and I’m humbled by the many successes … I survey ahead to following Revcontent’s future success as Chairman whereas furthermore having the chance to use extra time focusing on my family, my other companies and a few ardour projects.””
Revcontent President Richard Marques described Nicola as “the appropriate fit to raise us to that next level.” On the identical time, Nicola didn’t look forward to making agreeable adjustments in technique.
“Allotment of it is miles me coming in and having a peek at things we are succesful of toughen upon, and having a peek at things that we are succesful of restructure,” he said. “However the alternate has been constructed from the bottom up finest efficiently. My job is to support develop that alternate: What can I compose in my day-to-day to indubitably complement what’s been carried out to this level?”
Nicola famed that he’s spent “the simpler allotment of 10 years” in the adtech industry — truly, he instructed that Kixer had a an identical model to Revcontent, excluding that it used to be recommending cell apps as a substitute recordsdata articles. (Kixer used to be obtained by Lakana and its dad or mum firm Nexstar Broadcasting Community in 2015, and Nicola served as Nexstar’s senior vice chairman for revenue and operations except final 365 days.)
It’s a tricky time for the digital media alternate, nonetheless Nicola said the key is to extinguish obvious that Revcontent is a upright partner for its publishers.
“Within the kill, we’ve got to glean a steadiness shopper ride and revenue and extinguish obvious that that publishers transfer ahead,” he said. He famed that in the non eternal, “the finest part for us may perhaps perhaps perhaps very well be to incorporate as many ad objects and widgets as that you presumably can imagine, nonetheless one, that’s no longer most fantastic part for the industry and two, it’s no longer the finest part for the publisher. What we are trying and compose is strike gorgeous affords and extinguish these relationships as an very perfect partner.”
He furthermore argued that Revcontent has the liberty to amass the high avenue as a result of it’s been self-funded.
“Right here’s no longer a firm that’s got a ton of venture capital in it,” he said. “I exhaust a time period adtech purgatory … as a result of you gape yourself in a scenario where you’ve raised too significant money that exiting the alternate can finest be carried out for a loopy sum of money. That will never happen to me, I like having flexibility that we comprise. No longer having taken on that venture money used to be extremely extremely valuable to me.”